What Happened to HempWorx?

HempWorx didn't disappear, but it did change hands — and a lot of people are still trying to figure out what that means for them. If you were a customer who ordered regularly, or an affiliate who built something with My Daily Choice, the news about Immunotec probably raised more questions than it answered.

Brands don't usually send a clear memo when ownership shifts. You just notice the website looks different, or an email stops coming, or someone in a Facebook group says the company got bought. This article breaks down exactly what happened, who is involved, and what it means going forward.

The Short Version: What Actually Happened

HempWorx is a CBD brand that grew up inside a network marketing company called My Daily Choice. For years, the two names were so connected that most people used them interchangeably. Then in 2023, Immunotec — a Canadian health and wellness company with its own long history in network marketing — acquired My Daily Choice. That deal brought HempWorx along with it.

The result was a brand that had built its identity around a specific community and a specific way of doing business suddenly sitting inside a much larger organization. New ownership, new structure, new rules about how products move through the market.

How HempWorx Got Started Inside My Daily Choice

HempWorx launched around 2017 as the centerpiece CBD brand inside My Daily Choice, a network marketing company built around health and wellness products. The timing was deliberate — consumer curiosity about hemp-derived CBD was spiking, and My Daily Choice moved fast to put a recognizable product line in front of it.

Growth came through affiliates: regular people who shared drops, oils, and pet products across social media and through personal referrals. There was no big retail push. Word of mouth was the whole model. That approach worked well enough that HempWorx and My Daily Choice became almost inseparable in people's minds. Many customers had no idea they were technically two distinct things. That blurring of identity would later matter when the company's ownership structure started to shift.

Why Would a CBD Brand End Up Inside a Canadian Wellness Company?

Acquisitions like this one usually come down to two things: one company wants to grow, and the other needs a stronger foundation. Immunotec has been around for decades, built largely on its Immunocal protein supplement, and it operates a mature network marketing infrastructure across multiple countries. Bringing HempWorx into that structure gave the CBD brand access to distribution, compliance systems, and operational support that an independent brand inside My Daily Choice may not have had on its own.

For Immunotec, adding a CBD line meant stepping into a product category it had never touched before. That is a real expansion, not a small tweak to an existing lineup. What that shift meant in practice — for the affiliates who were actively selling and the customers who had standing orders — is where things get more personal.

What Changed for Affiliates and Customers After the Deal

The acquisition touched real people in real ways. Affiliates who had built their My Daily Choice businesses over months or years found themselves looking at a new compensation plan, a different back-office system, and in some cases a new enrollment status they hadn't asked for. That kind of disruption is hard even when the transition is handled well.

Customers felt it too. Websites changed, account logins moved, and the customer service number you had saved in your phone might not have worked the same way anymore. Standing orders were a particular concern for people who had built their routines around regular HempWorx deliveries.

Some affiliates made the jump to the Immunotec system and kept going. Others weighed it and walked away. Neither choice was wrong. What both groups wanted to know next was the same thing: what was actually happening to the HempWorx brand itself.

What Happened to HempWorx Specifically

HempWorx is still around. The brand did not fold, and the products did not vanish. What changed is who owns the decisions. When Immunotec acquired My Daily Choice, HempWorx came along as part of that deal. It no longer operates as an independent brand with its own parent company calling the shots. Pricing, product lines, and how the brand reaches customers — those choices now live inside a much larger corporate structure.

For longtime customers, the practical change is that buying HempWorx runs through Immunotec's system rather than the original My Daily Choice setup. The product is findable, but the experience around it is different.

What Immunotec Is and Why It Matters for This Story

Immunotec is a Canadian company that has been around since the 1990s, built on a single core idea: supporting immune and cellular health. Their flagship product, Immunocal, is a whey protein isolate designed to help the body produce glutathione, which plays a role in immune function. That is a very different starting point than CBD.

The company operates in multiple countries and has the kind of institutional infrastructure that takes decades to build. That scale matters because it shapes everything from distribution to compliance to how products get positioned in the market. When a brand like HempWorx lands inside a parent company with that kind of history, the priorities shift.

What You Should Know About HempWorx Today

The practical reality is this: HempWorx still exists, but the company behind it is not the one you originally signed up with. If you were a customer who loved the products, you will need to work through Immunotec's purchasing channels or find an active Immunotec affiliate to place an order. The process is different from what longtime My Daily Choice customers were used to.

If you were an affiliate, your path forward depends on whether you moved into Immunotec's system and whether their compensation structure fits how you like to work. The brand name carried real loyalty, and that loyalty is worth protecting by going in with clear expectations.

What If You're Looking for HempWorx CBD Oil Right Now?

The good news is that HempWorx CBD oil products are still available. We carry the full HempWorx lineup here — full spectrum and broad spectrum CBD oils in natural, peppermint, and cinnamon, plus pet CBD, gummies, topicals, and more. All USDA organic, triple lab tested, with a 30-day money-back guarantee.

You can browse HempWorx CBD oil products here or view the full shop for the complete HempWorx lineup.

Key Takeaways

HempWorx started as an independent CBD brand, grew into one of the more recognizable names in the direct sales space, and eventually became part of a larger company through the Immunotec acquisition of My Daily Choice.

The acquisition changed the structure around HempWorx, but the brand itself carried forward. Customers kept their accounts, affiliates faced a new compensation framework, and the product line continued under different ownership.

For anyone trying to make sense of what happened — a brand they trusted changed hands, not overnight, but through a deliberate business transaction. Knowing the timeline and the terms helps current customers and former affiliates decide what that change means for them personally.

Your experience with HempWorx was real, and the products you used or sold did not disappear overnight. Some things changed, some stayed the same. Nobody else can make this call for you — it depends on what you valued about HempWorx in the first place, and whether the current version of it still fits your needs.